NIMs

Modelling Agencies in Delhi and Mumbai

Modelling agencies are very important players in the modelling arena. They are the coordinators, agents, trainers and caretakers for models. They are important because they are responsible not only for the models but also for making sure that their clients get the models best suited for their advertisements.

Finding the models:

Modelling agencies in Delhi locate models not only from the portfolios sent to them, but also find models from the general public. The old stories of finding models who have become world famous from schools and cafes are not really true, this happens only in the rarest of cases. What is true that the modelling agencies are always on the lookout for good-looking models of all ages? They judge them not only for looks but also for an ability to act to some extent, an ability to walk and talk with confidence and also have an expressive face.

Preparing the models:

Modelling agencies in Mumbai and Delhi go much beyond than just signing on the models and presenting their portfolios to the clients. They prepare them by grooming them, with the help of grooming specialists; they teach them how to walk and talk; they teach them how to dress well and talk well; they teach them the best make-up tricks; and above all they prepare excellent portfolios for them through the services of good quality photographers. Sometimes the cost of all this is covered in the signing amount taken by the modelling agencies.

Finding good jobs for the models:

The modelling agencies have on their roster a list of clients seeking models for their advertisements. Whether it is young children needed for a children’s clothing campaign or an older woman needed for a health campaign, the modelling agency knows exactly which model is best suited for which client. They also make sure that the models get a good deal from their customers and are not taken for a ride by them. They also take care of their schedules and their roster like a manager.

Commissions:

Most modelling agencies in Delhi and Mumbai charge a commission from the models based upon their age and experience. Apart from the initial signing costs, the commission charges could range from 10% till 20% and above depending upon the agency and the model.

Business ethics and principles:

Modelling agencies are not governed by any industry specific rules and regulations; hence there are many fly-by-night agencies which are neither ethical nor efficient. A good modelling agency can be judged by the quality of its personnel and their dealings with their contractual models. A good agency realises that their biggest asset are their models and if they train them well and treat them with respect and dignity, they will get better service from them, and they will remain with them longer.